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A sample of the 50 people who helped bring this project to life and thought provoking blog posts. We’ll be uploading new people every week, check back in.



Jonathan Weaver Jonathan Weaver

Bryan Fox

“Everything from the way you dress, to the car you drive or your house is all just signalling to say, ‘look I’m doing good,’ to your parents, or friends, or whatever. I’m happy to be on my own hustle and not have other people think I’m successful or winning”

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Jonathan Weaver Jonathan Weaver

MONEY // That Awkward Chapter

“We just don’t have enough people being good examples of what a responsible relationship with money should look like.”

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Jonathan Weaver Jonathan Weaver

CLINTON LOFTHOUSE

“The only way to live through art is to be able to sell it. If I could give an artist any advice it would be to learn marketing”

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Jonathan Weaver Jonathan Weaver

LUKE “THE DINGO” TREMBATH

“Kids are going to university studying things they’ll never need, getting in debt, and it doesn’t need to be that way. If I can help one kid find their path, then that’s my job done.”

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Jonathan Weaver Jonathan Weaver

Camo and Krooked

“Don’t let anyone tell you that this or that isn’t possible because if you think it’s going to work, then it will actually work. It’s just a matter of time”

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Jonathan Weaver Jonathan Weaver

Jackie Beale

“The blueprint that is expected of you isn’t necessarily the one that is going to work for you.”

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Jonathan Weaver Jonathan Weaver

Nick Baines

“When you land a big gig you ask yourself, can i really do this? Even though you know you can. You also realise along the way that most people are blagging there way through it all”

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Jonathan Weaver Jonathan Weaver

CALEY VANULAR

”Almost every person I know who has their dream career has been working on it for a long time. It doesn’t happen overnight. It takes years to make your passion your career”

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Jonathan Weaver Jonathan Weaver

MIKEY TAYLOR

”I realised from skateboarding that the traditional path just isn’t for everyone. This world looks totally different once you understand that and pay attention to the unconventional way of doing things, you realise, why wasn’t i told this?”

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Jonathan Weaver Jonathan Weaver

VICTORIA SEKRIER

“Passion is like a fuel, it makes you excited to work harder towards it. It kind of makes work not feel like work.”

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Jonathan Weaver Jonathan Weaver

ORLANDO VON EINSIEDEL

““I get knocked back all the time. It’s just part of it and you just have to keep picking yourself up, dusting yourself off and put- ting yourself out there, and that’s the constant hustle you need.””

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Jonathan Weaver Jonathan Weaver

Dray Gardner

“When you love yourself, you set your boundaries. You tell your friends and you start to align yourself with people who are like minded going in the same direction.”

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Jonathan Weaver Jonathan Weaver

Matt Barr

“Good things are created when you’re not worrying about whether it’s any good and you’re not worrying about who’s going to like it. You’re just doing it to try and say something truthful in the most original way that you can. That is just a bit of a ‘rule of life’ thing for any creative endeavor.”

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Jonathan Weaver Jonathan Weaver

Chris Den Uijl

“Money and success comes when you’re really doing what you love and what your heart desires, it’s what gets you up every day. It’s what makes work not work.”

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Jonathan Weaver Jonathan Weaver

REID K. RYAN

“People who possess a positive energy and attitude are by default contagiously optimistic. This quality can have a significant positive impact on entire organizations, teams, etc. People will be drawn to you, believe in you and want to work with you.”

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Jonathan Weaver Jonathan Weaver

JUNE BHONGJAN

“Don’t be so hard on yourself. Travel and meet new people - see the world while you can. It will help you grow and learn valuable life lessons.”

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FEATURING STORIES OF

ANDY COOKE: Swiss based creative director

BAILEY RICHARDSON: Employee #8 at Instagram featured on “The Social Dilemma” on Netflix.

BRYAN FOX: Professional Snowboarder for Quiksilver & House renovator

CAMO & KROOKED: Electronic Music Producer & Artists on “Red Bull Symphonic”

CALEY VANULAR: Content Creator for Canadian Tourism, Nike, Herschel

CHRIS DEN UIJL: Event Creator and Promoter for Baja Beach Festival & others

CHRISTIAN SELLERS: Creator of Pushfins

CLINTON LOFTHOUSE: Photographer & Creative

COE LOTTIS: Owner of the Program creative agency

DALAD KAMBHU: Michelin Starred chef, Kin Dee, Berlin

DAMON MORRIS: Sr PLM at The North Face

DRAY GARDNER: Creator of Silent Savasana

ELISA SCHALER: Category Manager at Adidas Terrex

FOSTER HUNTINGTON: Writer and creator of the Van Life & The Cinder Cone

JACKIE BEAL: Photographer

JAMES WHITTLE: Part of the Tempest Two Exploring the world

JEN YIH: Nutritional Therapist and writer

JUNE BHONGJAN: Associate Creative Director for film and TV posters for Netflix and more

KELTIE O’CONNOR: Fulltime Youtuber

KIRSTY GODSO: Nike Master Trainer & Energy dealer

MATT BARR: Podcast Host “Looking Sideways” & Type 2 for Patagonia

MEGHANN O’BRIEN: Northwest Coast Textile Artist

MIKEY TAYLOR: Skateboarder for DC & Go Pro, turned investor. Owner of St. Archer, Commune Capital

MILES CHAMLEY WATSON: Olympic Fencer

MAXI MEISBERGER: Teacher and Surfer

NADYA OKAMOTO: Founder of the worlds largest teen run NGO, Period.Org

NATHAN GALLAGHER: Photographer clients include Lewis Hamilton, Cristiano Ronaldo

NATHAN HILL: Sr Director of Stance Europe

NICK BAINES: Writer for the Guardian & The Times of London, also editor of this book.

NICK BRIDGE: Founder of Girls are awesome

OLAV STUBBERUD: Content creator, Photographer for Justin Bieber, Kygo, Chainsmokers

ORLANDO VON EINSIEDEL: Oscar winning Director of “The White Helmets” “Learning to skate in a warzone”

PETRA KNAPP: Packaging Sustainability Engineer

REID RYAN: Creator of Hard working Gentlemen, part owner of Ashland Hard Seltzer & Boyd and Blair Potato Vodka

RYAN ROTHWELL: Derivatives Trader

SAGE KOTSENBURG: Plant Based Olympic Gold Medalist

SIMON FORSTER Owner of Robot Food & Creator of Stories & Ink

STUART JAMES: Writer for the Athletic

TAMIKA ABAKA-WOOD: Problem Solver at B&A and writer of the Plantain Papers

TESA ARAGONES: CMO at Discord, previously VSCO, Nike, VW.

LUKE TREMBATH (THE DINGO): TV and radio Host, Creator of Find Your Grind

THEO BROMA: Plant Based activist

TOM KLOCKER: Austrian based photographer working with Audi & The North Face

TONY COLMAN AKA LONDON ELECTRICITY: Award winning record label owner & Artist with Hospital Records and award winning podcast host

VICTORIA SEKRIER: Stylist within the fashion world